Whats missing here, she says, is a theoretical understanding for why the change is occurring. He enlisted a graduate student at UCLA named Michael LaCour to see if there was a measurable effect. #KnockEveryDoor serves as a nationwide hub for progressive canvassing training and deployment. Deep canvassing was not cooked up by experts in . Though Fleischer prefers talking to voters face to face, he isnt opposed to sequestering volunteers in a phone bank to help L.G.B.T. LaCour and an advisor, political scientist Donald Green at Columbia University, published the findings in Science in 2014. The biggest gift you can give someone whose mind you want to change is a supportive environment that lets them think about their experiences and how those experiences affect their opinions on issues. Specifically, the canvasser asks the voter to recall a time when he or she was discriminated against. If they met a voter who wanted to get rid of the law, they wouldnt call them out for prejudice. Since then, Matthew has organized around disaster relief in Houston after Hurricane Harvey, and worked as a regional field director for the Bernie Sanders Campaign in Northern Nevada. Its much easier to put all your volunteers in a cozy phone bank where everyone gets to hang out and eat pizza.. Still, the Leadership Lab is unusual in its focus on quality over quantity. No, Im sorry, she said. Deep Canvassing: Changing Voters' Minds Through Conversation - Leading I wasnt sure she would return; the last two voters hed met pleaded busyness. It has taught me patience, and taught me to see people from the most positive view that I can.. Approaching voters with emotional honesty and vulnerability. Over the last eight years, and through more than 12,000 conversations, The Leadership LAB has developed a new kind of persuasion they call deep canvassing. New research tells us changing minds with deep canvassing is not impossible; its just very hard. Which is to say: Republicans assume Democrats dislike them more than they actually do, and vice versa. Topping, whos nonbinary, and others, went door to door. The Los Angeles LGBT Center's Leadership LAB (Learn Act Build) specializes in deep canvassing and organizing through volunteer leadership development. But Fleischer is wary of what he calls the anti-discrimination declaration. At the Leadership Labs two-hour pre-canvass training that morning, volunteers were warned about fake 10s, people who think of themselves as against discrimination many of them Democrats but who can nonetheless be swayed by emotion-based appeals that provoke prejudice and fear. People would often be very judgmental of the woman on the video or any woman who had had an abortion, Fleischer said. Still, Fleischer isnt ready to give up. Those basic numbers tell you something about just how willing most Americans are to have an open conversation with a stranger about these ostensibly divisive issues, Broockman says. Ella then managed the Leadership LAB project at the Los Angeles LGBT Center, where a team of more than 1,000 volunteers and staff collaborated to innovate new methods of voter persuasion and prejudice reduction and apply them on the ground to help win LGBT rights campaigns across the country. Canvassing with Love: David Fleischer Future Hindsight In 2008, he was in Ohio mobilizing African-American and Latino voters for Barack Obama when California residents passed Proposition 8, banning same-sex marriage in the state. Tennessee and the Central Valley have been the sites of large-scale workplace raids by ICE [Immigration and Customs Enforcement] in recent years, she says, and various cities in Orange County have attempted to opt out of the California Values Act. Thats a state law that limits the collaboration between local law enforcement and federal immigration enforcement. That doesn't mean everybody came away feeling more positive about transgender rights. When we see racist behavior, we should call it racist and not be euphemistic by calling it racially charged. Arguably, theres a time and place for calling people out, particularly when it comes to powerful, influential people. The distinguishing feature of a deep canvass is you take a lot more time to talk to voters and have a bona fide two-way conversation about real experiences that shape their thinking about the issues. If you would like to see first-hand what these one-on-one conversations are like, we encourage you to sign up to canvass with us. You can also go more in-depth on the science behind deep canvassing by reading the academic study referenced by the New York Times that was published by political scientists David Broockman and Josh Kalla in the peer-reviewed journal Science. Its a real heart-to-heart between strangers. Dave Fleischer, the Project Director at the Los Angeles LGBT Centers Leadership LAB, has big ideas on how campaigns can improve their deep canvassing efforts. I think in todays world, many communities have a call-out culture, says David Broockman, a UC Berkeley political scientist who has run these experiments with Josh Kalla, a political scientist at Yale University. President Trump called it an invasion, apparently hoping that by raising xenophobic, dehumanizing fears about nonwhite immigrants, as he had in 2016, hed help his party win seats in Congress. That's why we keep our work free. Dave and C Deep Canvass Conversation One of the first times I felt successful on a canvass was when I got to Hs house, on a cul-de-sac of nicer []. Instead of a script that lasts 60 seconds, volunteers spend 10 or 20 minutes talking with each voter. Maybe, as The Wall Street Journal suggested, Fleischers efforts merely flattered the ideological sensibilities of liberals. But this week, a new study published in Science by David Broockman, an assistant professor of political economy at Stanford, and Joshua Kalla, a graduate student in political science at Berkeley, appears to serve as vindication of Fleischers work. If only I could have 10 minutes with Ted Cruz, Fleischer said once. Though not all voters would engage emotionally, I was surprised by how many did. That is, it will be a platform that individuals, groups, and campaigns alike can plug into to receive training and support for progressive volunteers who wish to canvass in their communities. He calls it "deep canvassing. Knocking on a strangers door is scary, and a lot of that mornings training session was spent boosting the confidence of first-time canvassers. Eventually, the canvassers tried eliciting more emotional experiences. Since joining Peoples Action, Matthew has been a part of two of the largest deep canvass campaigns ever run. Armed with a no men in womens bathrooms message, anti-L.G.B.T. Its also volunteers who schedule, recruit for and manage in-person canvasses. Who We Are The New Conversation Initiative One such activist is Vivian Topping, who decided, along with other LGBTQ activists and allies, to try deep canvassing in Massachusetts in 2018, when transgender rights were on the ballot. The leaders worked to keep the mood relaxed and optimistic. Deep Canvassing Script: Voting for Climate in 2022, AYCC, 2022 (4 pg Google Document). Grassroots, Not so with deep canvassing. Think of any of our recent elections nobody is winning these things by 10 or 20 points. When working with new groups, new staff, on a new issue and at bigger scale, I think its natural to expect smaller effects, he says. "We brainstormed every idea and tried every idea, overwhelmingly those ideas failed," he says. A new study finds that it works. This article covers the basic components of a deep canvassing script. Fleischer began getting the sense that just talking and listening to people was making them more accepting of same-sex marriage. You can also contribute via. If a canvasser sends us scanned copies of their data entry sheets, we will have a team of data entry volunteers enter them into a Google sheet. In our experience in 5 years of canvassing on same-sex marriage in LA, we logged 12,000 completed conversations. Youve probably had a time when people have judged you unfairly? he asked. Its of a real voter and a canvasser from the Leadership Lab, a program of the Los Angeles LGBT Center, which spearheaded this canvassing method after losing the 2008 Proposition 8 ballot initiative in California. An IE may ask its volunteers to canvass via #KnockEveryDoor. He handed her a small video player, on which she watched a Baptist minister in Houston make the case about bathrooms. 4. Broockman and Kalla arent completely sure. Give me a five., Nancy wasnt the only person to significantly decrease her support after watching the video. In favor, she assured him. issues, he believes this kind of canvassing could change peoples thinking on everything from abortion and gun rights to race-based prejudice. Leadership LAB - Los Angeles LGBT Center Anyone can read what you share. Both types of canvassers could instigate change. The voters were followed up with by survey one week, one month, and several months after being contacted by the canvassers. "Our ability to change voters' hearts and minds has been measured, this time for real," Fleischer said, contrasting the intensely reviewed work of Broockman and Kalla to the earlier, retracted paper. In the age of Trump, theres a compelling push to call things what they are. We have worked for candidates and causes, big and small, all across the country. These deep conversations, I suspect, may be more cost-effective in the long run because the impacts are durable, Serrano says. Broockman, now an assistant professor of political economy at Stanford University, says asking someone questions face-to-face like, "What are the reasons you wouldn't support protections for transgender people, or what does this make you think about?" How long does a deep canvass program typically take? But I dont have any friends like I do my gay friends., Fleischer nodded and removed a picture of his friend Jackson from his wallet. Theres a smaller finding nestled in Broockman and Kallas new paper, one that might not make headlines but is worth thinking about. Through a deep canvass, we can at times identify a voters deeply bias and prejudices, views that may not be identified through polling or focus groups but can be utilized by your opposition. The canvassers don't try to build rational arguments for why someone should think one way or another. You can also go more in-depth on the science behind deep canvassing by reading the academic study referenced by the New York Times' that was published by political scientists David Broockman and Josh . Over the next few minutes, she recounted several instances of racism after moving to Los Angeles from Central America with her husband. Though there was currently no ballot measure in Los Angeles to worry about, there was a palpable urgency to the Leadership Labs work. "I told him that my father is fighting cancer right now. He ran a phone program in the 2020 general election that canvassed over 15,000 people in battleground states, and also led the deep-canvassing phones program in support of the Minneapolis public safety charter amendment in 2021. Finding common humanity. He responds by telling his story of being discriminated against for being gay. "Out of that outrage and despair, people wanted to do something very constructive." "The LGBT community and our allies were shocked and upset," Fleischer says. In 2004, for example, some 3,500 orange-hat-wearing Howard Dean supporters (many bused in from around the country) managed to annoy Iowa voters days before the states Democratic caucus. Ella then managed the Leadership LAB project at the Los Angeles LGBT Center, where a team of more than 1,000 volunteers and staff collaborated to innovate new methods of voter persuasion and prejudice reduction and apply them on the ground to help win LGBT rights campaigns across the country. Beginning in 2014, the Leadership Lab teamed up with Planned Parenthood to canvass in support of pro-choice policies. UC Berkeley, Stanford study finds canvassing conversations reduce The Leadership Lab has honed the deep canvassing method through years of intensive, in-house analysis of their work ( Denizet-Lewis, 2016 ). Then, last month, the North Carolina General Assembly passed a bill preventing cities and counties from enacting their own anti-discrimination legislation, stripping existing protections. He and his colleagues started the effort in 2009, shortly after the Prop 8 constitutional amendment and struck down same-sex marriage in California. A few days before, the Human Rights Campaign released a report warning about 44 anti-transgender bills filed in 16 states. Even as Trump was talking about the caravan, we see that Republicans in our study are moving.. We can change the minds of 1 in 10 people we talk to. When the subject turned to potentially awkward initial encounters with voters, the Leadership Lab staff member Laura Gardiner and the longtime volunteer Nancy Williams (who is transgender) did some front-door role-playing. Fleischer wasnt surprised; people rarely feel safe enough at first to express deep hurt. There are three things. He began by sharing his experience of losing the 2008 California marriage equality referendum campaign, which led David and his Leadership Lab colleagues to develop the deep canvassing approach to determine why people were susceptible to the anti-marriage equality campaign. Instead of a script that lasts 60 seconds, volunteers spend 10 or 20 minutes talking with each voter. A 2016 study in Science proved it was possible. Subscribe to the newsletter for new resources every month. Deep Canvassing Workshop 2022 Medicare for All Strategy Conference, HealthCareNow, 2022 (see example from 48:40 mins), Peoples Action Institute Deep Canvass Script, 2020, Peoples Action Institute (Report see pgs 8-9), Insights from Deep Canvassing: Proven Scripts for Transformational Outreach, The New Conversation Initiative, Netroots Nation, 2022 (Video), How We Can Reduce Prejudice with a Conversation, David Fleischer , TEDxMidAtlantic, 2017 (Video 16:51 mins), Unpacking Deep Canvassing, Indivisible, 2022 (Video See marriage equality example at 5:42 mins), Deep Canvassing: Changing Voters Minds Through Conversation, Leading Change Network, 2018 (Video 1:32:42 mins). The video ends like this. David directs the Leadership Lab at the Los Angeles LGBT Center. Its not easy to confront people whose votes would seek to hurt you, and then try to change their minds. For example, KED wont support Republicans or, potentially, certain Democrats facing primary challenges. Her passion for social justice and teambuilding began in the woods of Timber, Oregon, where her family built a large community home around the core value of radical acceptance. After the canvassing, 29 percent of the people in the placebo condition said they strongly supported policies inclusive of undocumented immigrants. Green was skeptical that the canvassers were as persuasive as they thought they were. The distinguishing feature of a deep canvass is you take a lot more time to talk to voters and have a bona fide two-way conversation about real experiences that shape their thinking about the issues. Volunteers will be responsible for localizing the script they wish to use. I asked Steve Deline what he thought. But what weve learned by having real, in-depth conversations with people is that a broad swath of voters are actually open to changing their mind. Ellas earliest organizing focus was on developing innovative tactics to recruit, train and retain large, dedicated volunteer teams with the Oregon Student Association at the University of Oregon. We want to avoid asking for permission, she told them. Deep canvassing has become a buzzword in relational organizing - and it all started at the Leadership LAB during the fight for marriage equality in California in 2008. Leadership Lab volunteers spoke with 3,330 residents in Pocatello, Idaho, a small, heavily Mormon city facing a ballot referendum that would have reversed a local nondiscrimination ordinance protecting gay and transgender people. Jeffrey Fountain/Courtesy of Los Angeles LGBT Center Leadership LAB - Los Angeles LGBT Center Without in-person, full-time, paid organizers running all aspects of the operation, we are piloting a canvass model that is lightweight, easier to learn via online training, and depends on peer-to-peer coaching, encouragement and knowledge sharing among volunteer hosts, canvassers and support team members. They sent out surveys to thousands of homes in Miami, asking people to answer questions that included how they felt about transgender people and if they would support legal protection against discrimination for transgender people. Fleischer headed west to work with the Los Angeles L.G.B.T. Then they should try to change the voters minds. Amazon.com: The Leadership Lab: Understanding Leadership in the 21st You can connect to their values in that way. But Science retracted the study five months later, after the lead author couldnt produce his data and admitted to lying about aspects of the experiments design. In the new study, Kalla and Broockman put deep canvassing through a more rigorous test. It likely wasnt because someone berated you. It always comes down to just a few points.. Betsy Levy Paluck, an associate professor at Princeton who studies bias, believes the study will have broad implications for those in her field. She didnt. In his work, Bruneau finds that political partisans have a skewed view of how they think their opponents think of them. Tags Because abortion is such a politically polarized issue, he said, it could just be that we have to get better at making voters trust us and open up. But it could also be that the Leadership Labs transgender canvassing success is an anomaly.
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