I think Wendys is very similar. SBJ Spotlight: Rich McKay of AMB Sports and Entertainment, Anquan Boldin on how the Players Coalition continues to fight for social justice, Jalen Rose on being a business-minded athlete, and why NIL is good for college players, Bill Simmons on the creation of ESPNs 30 for 30 documentaries. Wendy's. It's Reggie Miller! (REUTERS/Dominick Reuter / Reuters Photos), FOX Business Flash top headlines for March 8. "I always find a way to kind of slip those in my bag. The commercials were fantastic to work with three straight years. Hes best known for his roles in Get Out and The Carmichael Show. Published on February 24, 2023. By Taylor Huang / Aug. 23, 2021 1:26 pm EST. Meanwhile, the employees are irritated, and they're starting to think they made the breakfast too good. Back during last year's NBA bubble and this spring's March Madness bubble, Wendy's created a campaign about Reggie Miller's obsession with Wendy's breakfast. 2. Subscribe to Ad Age now for the latest industry news and analysis. Today, Miller is regularly compared to Golden State Warriors superstar Steph Curry. In the commercial, he plays a character named Lil Rel who is surprised to learn that Wendys now serves breakfast all day. 2023 FOX News Network, LLC. Its a great way to engage, Loredo said. Submissions should come only from actors, their parent/legal guardian or casting agency. Wendys revival of the phrase began earlier this week at the Daytona 500, during which Wendys sponsored a car with a Daves Double cheeseburger on the hood and ran a variety of other promotions for its square burgers at the event. The latest personnel hires and promotions, plus exclusive ratings and research from the sports industry. The new . Morgan Smith is an actress known for her work on Messiah (2020), Veep (2012), NBC's Coach (1989) . Wendys giving those tuning into the March Madness events interesting offers via the chains app and with delivery. The message is that "Reggie Bush had something important taken from him. Have questions about this ad or our catalog? Ad Age named it one of the top 10 ad slogans of the 20th Century. Submit ONCE per commercial, and allow 48 to 72 hours for your request to be processed. Wendy's $5 Biggie Bag TV Spot, 'Bag Boys', Wendy's App TV Spot, 'Like a Frosty Without the Fry', Wendy's App TV Spot, 'Like a Hamburger Without Fresh Beef', Wendy's $3 Breakfast Deal TV Spot, 'By Chef Tyler', Wendy's Breakfast Baconator TV Spot, 'Chef's Kiss', This site uses cookies to provide you with a great user experience. Wendy's is going all in on college football season in a campaign whose goal is to highlight the limited reintroduction of the Pretzel Pub Bacon . Who is in the new Wendys ad? So whether its oven-baked bacon, fresh cracked eggs, or biscuits we bake every morning, were bringing a breakfast that breakfast lovers can get excited about.. We love to be where our fans are, and clearly, the passion around March Madness and college hoops, for women and men, is super important to our fans. . Javon Johnson is the man who appears next to Andrea-Frances Taylor and their son towards the end of the commercial. Basketball HOFer Reggie Miller is moving back into a Wendy's restaurant in a series of lighthearted ads again this year, as part of the fast food chain's advertising and promotion tied to the NCAA men's and women's college basketball tournaments. Submit ONCE per commercial, and allow 48 to 72 hours for your request to be processed. In the Wendys commercial with Reggie Miller, 2022, Reggie is seen enjoying a delicious Wendys burger. Reggie Miller struggles to find his bobblehead of himself as employees help him settle in at a Wendy's. 1,390 Followers. To achieve this goal, the team has a special system just for Miller. Rick is best known for his roles in movies like Ghostbusters, Spaceballs, and Honey, I Shrunk the Kids. 1. NBA Legend Reggie Miller Keeps 'Stealing' Wendy's Promotional Apparel From Commercial Shoots. Basketball HOFer Reggie Miller is partnering with Wendy's for the fourth straight year to star in new creative spots for the "Squares the Beef" campaign. Sacrifices must be . The guy in the Wendy's commercial with Reggie Miller is actor and comedian Rick Moranis. This year's ads include "six commercials featuring Miller, largely more as a supporting . Digital is also a big focus for us, he said. Once verified, the information you provide will be displayed on our site. As Reggie watches one of the staff psyching herself up to take the shot, he grows impatient and tells her to shoot, causing a quarrel between the two. Published August 25, 2020 Advertiser Wendy's Advertiser Profiles Facebook, Twitter, YouTube In this funny new commercial from the fast food chain (seen on YouTube ), the former NFL football player who retired in 2017 is seen pounding on the windows of a Wendy's restaurant, shouting to . The answer may surprise you its none other than actor and comedian Kevin James! kathrynfeeney.com Joined December 2010. And this year, deeper integration of digital, social and other third screen assets, new live events capturing the excitement around the selection weekend and the finals, and an easing of COVID pandemic restrictions will make for the liveliest tournament atmosphere in three years, predicted Carl Loredo, Wendy's chief marketing officer. From now through March 31, fans can also get half off their breakfast when ordering through the app. Assuming that you are eating fruit as part of a carnivore, Read More Can You Eat Fruit on Carnivore Diet?Continue, In the Whole Cake Island arc, which spans from episodes 590-618, the Straw Hat Pirates travel to the eponymous island in search of Sanji. 2023 Leaders Group. 2. Dont miss the latest news. Some employees, like Thomas, are excited while others, like Kathryn, are frustrated, slamming the spray bottle down after wiping down . We have a core differentiation in the food, we know a lot about our consumers and what matters to them, and so when we engage, it comes across as authentic, not a logo slap or engagement in some gaming environment where its like, Why is this brand here at this moment? It makes sense authentically.. By using iSpot.tv, you accept our, McDonald's McCaf Strawberry Banana Smoothie, McDonald's Minute Maid Blue Raspberry Slushie, Real-Time Ad Measurement Across Linear and CTV, Marketing Stack Integrations and Multi-Touch Attribution. Wendys has been an official tournament sponsor since 2017. Miller is seen in a Wendy's restaurant cheering on . If the potatoes are cooked in, Read More Are French Fries Kosher for Passover?Continue, Eggo waffles are a breakfast favorite for many people, but some are concerned about whether or not they contain dairy. "Yes! All rights reserved. Lastly, Brandon Scott Hughes portrays the male customer who interacts with Jordan Dentons character Wendy throughout the ad spot. The new Wendys commercial features several actors in various roles. Get your ticket for the April 5 Ad Age Next: Retail event at AdAge.com/NextRetail. Market data provided byFactset. Activate your account. About the March Madness effort he said, "our fans will see the square and taste the difference throughout our month-long activations and lineup of delicious digital deals. Additionally, Wendys is offering a $0 delivery fee from March 11-April 4 when ordering through the app or website. He is shown putting his arm around her and smiling. Loredo said the key for Wendys is a better quality menu than its morning rivals. Submit ONCE per commercial, and allow 48 to 72 hours for your request to be processed. 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Hall of Fame NBA player Reggie Miller is moving back into a Wendys restaurant in a series of lighthearted ads again this year. Jordan Denton plays the role of Wendy, seen throughout the commercial in various settings including behind a counter and driving a car. He has been acting since the early 1980s and has appeared in over 50 movies and television shows. Actress: Where'd You Go, Bernadette. Basketball Hall of Famer Reggie Miller will be calling NCAA Mens Basketball Tournament games as March Madness begins, and fans will be able to see him during the timeouts as well. Andrea-Frances Taylor is the woman who appears at the beginning of the commercial, sitting at a table with her son. Award-winning original reporting, with in-depth profiles, timely research and expert opinions on the biggest issues and stories in sports business. There are four actors in the new Wendy's commercial. FAQ - New Privacy Policy. Looking to pass the time between customers and March Madness matchups, the Wendy's staff and former NBA All-Star Reggie Miller are getting in a game of horse. Unfortunately for Reggie, Tyler is there to school the NBA legend by brutally rejecting his shot, which draws cheer and support from his fellow co-worker. A Wendy's employee says that when Reggie Millier wants a Baconator -- immediately. The answer may surprise you. Price promotions like a $1 breakfast biscuit late last year delivered huge acceleration, Loredo said, only to encounter several severe winter storms and the omicron COVID variant. Five-time NBA All-Star Reggie Miller speaks during the 2012 Naismith Memorial Basketball Hall of Fame enshrinement ceremony in Springfield, Massachusetts, September 7, 2012. A new commercial shows Miller cheering on the Wendys crew as they promote the restaurants iconic square hamburgers, exclaiming theres the beef! and later, squares the beef! The campaign comes from agencies VMLY&R, Spark Foundry, The Marketing Arm and Ketchum. Optimize TV Ad Spend With Q1 2023 Insights. You can connect with Reggie Miller on Twitter, Wikipedia. Andrea-Frances Taylor is the woman who appears at the beginning of the commercial, sitting at a table with her son. Check out our FAQ Page. Wendys is offering its breakfast menu at half-price through March 31, when customers order via the Wendys app. . However, instead of playing horse, the crew have changed it up to make things more interesting and relevant. Meanwhile, the employees are irritated, and they're starting to think they made the breakfast too good. 855 Following. By using iSpot.tv, you accept our. Tweets. Hes been an actual champion as well, and the idea of Reggie being more into Wendys than he is into basketball, and moving into our restaurants has been great for us. Legal Statement. All rights reserved. Wendys campaign for the NCAA March Madness basketball tournament is built on twists on its nostalgic slogan Wheres the Beef? delivered by longtime endorser and former NBA star Reggie Miller. By using iSpot.tv, you accept our, McDonald's Bacon, Egg & Cheese McGriddles. Five-time NBA All-Star Reggie Miller speaks during the 2012 Naismith Memorial Basketball Hall of Fame enshrinement ceremony in Springfield, Massachusetts, September 7, 2012. 4. Launching today, Wendys is paying homage to its classic Wheres the Beef? ad where the catchphrase was featured on The Simpsons and SNL. The campaign will air throughout the mens NCAA Tournament online via the March Madness Live app and on TV (CBS, TNT, TBS, Tru). Miller was asked whether he got to keep any of the swag hes seen wearing in the commercials. All rights reserved.The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Leaders Group. (Wendy's) "I knew coming into this they were going to give us a little bit more leeway on the commercials and how to. "That Wendy's Reggie Bush commercial is hilarious," they exclaim. Check out our FAQ Page. Sorry, something went wrong with the copy but here is the link for you. Click below to sign in. Aloha peppers are a type of chili, Read More What are Aloha Peppers?Continue, When it comes to Passover, there are a lot of things that you cant have. More than two decades of archival stories, profiles, research and data. She is of Brazilian descent and has appeared in numerous television commercials, music videos, and films. In one spot, hes crestfallen when its explained to him that the digital menu screens behind the counter cannot tune in NCAA Tournament games. I wouldnt say stealing I would say harboring those slippers. We see Reggie sleeping in a chair outside Wendy's, banging on the windows when he sees an Rare insight into WNBA revenue and PLL adds Mike Levine to BOD. By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. Timely, daily updates provide the latest developments and news relied upon by industry leaders. Save my name, email, and website in this browser for the next time I comment. Dont tell anyone, but the slippers are, like, thats probably my No. August 24, 2021. Fruits are a source of carbohydrates and sugar, which can be used for energy by the body. Reggie Miller @ReggieMillerTNT . There are four actors in the new Wendys commercial. Real-Time Video Ad Creative Assessment Reggie Miller has decided to move into a Wendy's in Orlando, and he says he loves it so much, he'll never leave. I dont know how they get there.". It is a leaner cut of meat than other parts of the lamb, and has a strong flavor. Check out our FAQ Page. Here are your FOX Business Flash top headlines. casting that appear in the videos of the different advertising campaigns of or other brands, However, we invite you to know if Wendy's generated about 8% of its total sales from breakfast by the end of 2021, starting from zero in early 2020. 49 print issues delivered to your home or office. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Leaders Group. He even goes so far as to say that he would choose Wendys over a trip to Hawaii! The spot, part of the chain's new basketball-themed campaign, features the former Indiana Pacers star as he moved into a Wendy's restaurant, in Indianapolis, for March Madness, and not allowing Smith . They find a way to make it into my bag. Hes a big fan of ours, and we of him as well, Loredo said. Both TV commercials feature a comedic portrayal of NASCAR's "Odd Couple" - Aaron's drivers Mark Martin and Michael Waltrip.The first spots of the campaign launched earlier this year. A Wendy's employee says that when Reggie Millier wants a Baconator -- immediately. Upgrade your subscription to get all the news you need: Adding SBJ weekly content will give you the comprehensive view of sports business with: Adding SBJ daily content will give you the comprehensive view of sports business with: You have 1 All Access article remaining this month. The lamb flap is a type of meat that comes from the abdominal area of a lamb. Check out our FAQ Page. (Wendy's), "I knew coming into this they were going to give us a little bit more leeway on the commercials and how to approach them. Reggie Miller was more of a scorer than a stealer in his NBA days. Reggie Miller returns to promote Wendy's during March Madness. Kathryn Feeney. Replies. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazines awards, such as Forty Under 40, Game Changers and others. Breakfast was the hardest-hit daypart of COVID, and not everybody is back to their same old habits yet, Loredo said. The five-time NBA All-Star will be seen in four spots. Wendys, which surpassed Burger King as the nations second-largest burger chain in 2020 (it remains a distant second to McDonalds) wants to keep growing its breakfast business. But now that he's retired, he's taken to swiping a few of the promotional products that he wears in Wendy's ads. Mutual Fund and ETF data provided byRefinitiv Lipper. Apparently, Reggie Bush is a huge fan of Wendy's breakfast sandwiches, and the Internet is living for it. Authentic engagement is what hes all about. Maestas, a member of Sports Business Journals Forty Under 40 class of 2015. You may unsubscribe at any time. The Squares the Beef, campaign is meant to remind consumers to look for the square at Wendys for burgers made from fresh, never frozen, beef the brand said. The phrase was repeated in the 1984 Democratic primaries, and on episodes of "The Simpsons" and "Saturday Night Live." Optimize TV Ad Spend With Q1 2023 Insights. French fries are usually made with potatoes, which are not considered kosher for Passover. Tony Petitti era begins at Big Ten; Can the Senators really land a $1B deal? In the past 30 days, commercials featuring Reggie Miller have had 62,145 airings.
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