Here is an analysis of the ubiquity of TikTok, from its influence in different industries to its relationship with Gen Z. In addition to Timberlake, other ambassadors such as Cate Blanchett, Naomi Osaka, HoYeon Jung, Zhou Dongyu and Want more from Teen Vogue? House Ambassador is highest title at Louis Vuitton btw!! On Saturday the creator and director of 2021s Netflix hit drama Squid Game Hwang Dong-hyuk participated in the show scenography. In April, Louis Vuitton named K-pop group BTS as its global brand ambassadors, while Tiffany & Co. signed up Blackpink singer and recent solo artist Ros, who has also been Saint Laurents global ambassador since AW20. Naomi Osaka Is Louis Vuittons Newest Brand Ambassador Ethiopians savour first night of annual 'Addis Jazz Festival', Hollywood writers, studios stage last-minute talks as strike deadline looms, Soviet and Russian fashion icon Zaitsev dies - agencies. A study of the iridescence trend, an optical property put in relation to the Metaverse concept and all the industries that are entering Web3.0. Ad Choices. The announcement comes shortly after Padukone was unveiled as Vogue India's latest cover star. House Ambassador is highest title at Louis Vuitton btw!! Send us a tip using our anonymous form. Fashion juggernaut Louis Vuitton has tapped into the power of Squid Game, announcing Hoyeon Jung as its new global ambassador. I think where things are going is that the idea of having one ambassador is less important or appealing to a brand, and they could have five or six instead that are regionally powerful. Sign up for the Teen Vogue daily email. My association with Louis Vuitton is the latter. All rights reserved. HoYeon Jung is the newest global ambassador for Louis Vuitton. See here for a complete list of exchanges and delays. Working with a real-life person always has risks because they might say something controversial and then as a brand youre stuck with this person. CGI influencers like Lil Miquela and Shudu are likely to resonate more with younger audiences, because Gen Z already live so much of their lives online in the virtual realm, whether its with video games or social media, he says. The most comprehensive solution to manage all your complex and ever-expanding tax and compliance needs. "When you're 18 and have just started earning, you don't even bother looking into a Louis Vuitton store when you walk past it because you know you're never going to be able to afford it," she is quoted as saying. Ambassadors The stars of the future who will be appointed as brand ambassadors will combine entertainment with marketing and play a more active role in promoting the brand, says Booker. More recently, Burberry partnered with Itzy, and Givenchy with Aespa, both emerging K-pop names. Fashion juggernaut Louis Vuitton has tapped into the power of Netflix's Squid Game. My sense is that we wont see it on a global scale anytime soon, because the mainstream consumer isnt quite ready for that level of integration with technology, says Watson. ambassador 2023 Cond Nast. We're excited about this collaboration and can't wait to share the BTS Meal with the world," BIGHIT MUSIC, the label of BTS, said in a statement. 32M followers View more on Instagram 58,244 likes prada Inspired by avant-garde cinema, the #PradaSS23 campaign places actors in intimate settings, creating unique roles. Louis Vuitton dazzles luxury-seeking Seoul with first pre-fall show Louis Vuitton names BTS as global ambassadors; latest K-pop Models walked the 795 metre bridge, where traffic was stopped for 24 hours, wearing fitted, sporty designs with geometric patterns designed by Nicolas Ghesquire, artistic director of womens collections at Louis Vuitton. If I buy something I want it to really last me. I am looking forward to this wonderful partnership which adds a modern chapter to the House, merging luxury and contemporary culture. To revisit this article, visit My Profile, then View saved stories, To revisit this article, select My Account, thenView saved stories, Sign up to our newsletter for a truly global perspective on the fashion industry. South Korean singer Haerin from K-pop girl group NewJeans has been named Diors newest global ambassador. This growth is also fueled by the brand's slow but steady opening to a wider range of celebrities, which now, in addition to those mentioned above, include both Old Hollywood symbolized by Julia Roberts and new media represented by Charli d'Amelio and Emma Chamberlain. How well has Wes Anderson's aesthetic aged? Louis Vuitton Taps BTS as Global Ambassadors - People The Long View by Vogue Business: Fashions new outliers, Enter your email to receive editorial updates, special offers and breaking news alerts from. Let us keep you up to date with our weekly MiNDFOOD e-newsletters which include the weekly menu plan, health and news updates or tempt your taste buds with the MiNDFOOD Daily Recipe. The partnership comes just days after BTS inked another major deal with none other than McDonald's. The label also shared photos from the BTS' campaign debut which sees the musicians in coordinating pastel ensembles and sneakers on Instagram, calling BTS "one of the most renowned and influential groups in the world" in the caption. French luxury brand Louis Vuitton has announced actor Deepika Padukone as its latest House Ambassador. A watch company initially hoping to tap Serena Williams as its ambassador decided to partner with her coach instead. The tweet calls them pop icons, and recognized the members for their uplifting messages that impart a positive influence., #BTS for #LouisVuitton. Its exactly like a global ambassador " House Ambassador is highest title at Louis Vuitton btw!! Unlike decades past, more ambassadors will co-create with their brand partners, he believes. We are excited for our upcoming projects with Virgil Abloh," they shared. They want something new constantly. The lifecycle of ambassadors is also becoming shorter, while the ambassadors themselves are becoming younger. As well as being regularly photographed sporting Louis Vuitton outfits and bags, Padukone has previously modeled for the brand. Global Ambassador Browse an unrivalled portfolio of real-time and historical market data and insights from worldwide sources and experts. Zendaya has been announced as the newest face to join the Louis Vuitton family WORDS Elyssa Kostopoulos PHOTOGRAPHY Mert Alas & Marcus Piggot for Louis Vuitton PUBLISHED Fri, 21 Apr 2023 - 6:00 pm If Zendaya ever asked us, Louis Vuitton unveils Deepika Padukone as first Indian brand ambassador, Actor Deepika Padukone has been appointed Louis Vuitton's first ever Indian brand ambassador, the French. From Louis Vuitton naming BTS as its global brand ambassador to fan-favourite girl-group Blackpink collaborating with legendary brands like Bvlgari and Dior, Korean idols are on their way to global supremacy, and fashion is no exception. Winter wardrobe essentials: Must-have clothing and accessories for the chilly weather, Tiffany & Co. unveils transformed New York City flagship, Louis Vuitton announces Zendaya as latest ambassador. "The band has great memories with McDonald's. Last week alone saw Louis Vuitton sign on boy band BTS as house ambassadors, and Tiffany & Co. tap Blackpink singer and recent solo artist Ros as its new global ambassador. Access unmatched financial data, news and content in a highly-customised workflow experience on desktop, web and mobile. On Saturday the creator and director of 2021's Netflix hit drama "Squid Game" Hwang Dong-hyuk participated in the show scenography. "Following a strong collaborative relationship with the Maison the award-winning actress begins an exciting new chapter of her journey with Louis Vuitton," the fashion house announced in a press release. Its really beautifully made and durable, Zendaya, who has cemented herself as a fashion star on virtually every red carpet, told Vogue about the Capucines bag. South Koreans have become the worlds biggest spenders per capita on personal luxury goods, splashing out an average of $325 a year, analysts at Morgan Stanley say. Minji represents Chanel, Hanni works with Gucci, Danielle is an ambassador for Burberry and Hyein signed with Louis Vuitton. On Thursday, Louis Vuitton announced that the groups members Jin, Suga, J-Hope, RM, Jimin, V, and Jungkook are their latest house ambassadors. I immediately fell for Hoyeons outstanding talents and fantastic personality. Virtual idols may also be on the cards, says Booker. The deal was BTSs first sponsorship deal with a luxury house, which is significant, he says. Louis Vuitton announced the news on Twitter on Thursday, writing "#BTS for #LouisVuitton. Its exactly like a global ambassador Pop sensation BTS become Louis Vuitton Many of these celebrities do not just go on red carpets, but are featured in branded events, dinners and private gatherings that, even without the presence of sponsorship or advertising contracts, can last for years, through the more or less intense moments of their careers. If you havent seen or heard ofSquid Game,then we can only assume that youve been living under a rock. And today, Naomi Osaka is debuting her first campaign with a luxury fashion house: Louis Vuitton. Louis Vuitton CNN Actor Deepika Padukone has been appointed Louis Vuittons first ever Indian brand ambassador, the French luxury house announced Tuesday. ", BTS Says They're Looking 'at the Positive Side' After Losing First Grammy Nomination, BTS Shares Experiences of Racism as They Denounce Anti-Asian Attacks: 'We Feel Grief and Anger', BTS' Jungkook Turns Up the Heat in Sexy Abs-Baring Photo Shoot as Calvin Klein's New Global Ambassador, BTS Members: Everything to Know About the K-Pop Supergroup, BTS' J-Hope Begins Process to Join South Korean MilitaryAfter Legally Deferring for Years. Theyre the Swiss Army knife of marketing because they can reach audiences in so many countries on all these different platforms.. The 36 The promotion, aptly titled "BTS Meal," begins on May 26 and will be available in over 50 countries, including the United States. Must Read: Louis Vuitton Names BTS Brand Ambassadors, Dior It can be risky to put all your eggs into one or two baskets. ambassador Watch These Similar Movies & Shows Next. Photographed by Annie Leibovitz against a backdrop of blue sky and swirling clouds, the tennis champions asymmetric Louis Vuitton slip dress served as a stunning reminder that her approach to style is just as fierce as her conduct on the court. The rising global icon, who has more than 31 million followers on Instagram, Before signing on as a Louis Vuitton ambassador, Wang was also the face of Armani Perfume in APAC and Hennessy. Few Western celebrities have the same vast and dedicated followings as K-pop stars, says Repelski. PSA: the power of BTS is about to infiltrate luxury fashion. Ad Choices, Here's Everything Coming to Netflix in April, The Lacoste and Netflix Collab Reimagines the Iconic Crocodile. BTS - Photo courtesy of LVMH. All Rights Reserved. By Vogue Business in partnership with Snapchat, When you consider the traditional influencer, there is still a fairly obvious transactional element involved. Breaks Down His Killer White House Correspondents Dinner Set, Pharrells Something in the Water Fest Cancels Final Day Due to Severe Weather, Stagecoach: Kane Brown Breaks Mental Health Stigma With 'Memory,' Talks Depression, Bernie Sanders: Many GOP Leaders 'Don't Even Believe in Democracy'. She joins Zendaya, Hoyeon, & J-hope in the list! As part of the new partnership, Jungkook, J-Hope, V, Hoyeon walked theLouis Vuitton Spring 2017 ready-to-wear showin Paris, also taking part in the campaign for the collection. Ambassador Naomi Osakas rapid ascent to success as a tennis champion has been, its safe to say, stratospheric. "I can't wait to share all the very exciting projects we are working on," the designer added. Prior to her debut as an actor, Hoyeon started in the fashion industry as a teenager. Fees for talent could well skyrocket, predicts NYUs Watson. 44 At the end of April, Millie Bobby Brown posed for Louis Vuitton's Eyewear SS23 campaign, becoming an official brand ambassador for the fashion house headed by Nicolas Ghesquiere after years of wearing her creations on the red carpet-as she also Times BTS Wore Louis Vuitton (and We Swooned Louis Vuitton Brand Ambassador List | The Art of Mike Mignola Louis Vuitton The way in which Louis Vuitton engages its stars could be called "eclectic" - in a fashion world where brands tend to focus on very recognizable general archetypes, Louis Vuitton's is the proverbial "wide net" in whose meshes one finds both Timothe Chalamet and the protagonist of the latest Netflix series, and various YouTubers and influencers mixed with filmmakers, celebrities from Asian markets such as China, Thailand or South Korea. Joining as new House Ambassadors, the world renowned Pop Icons @bts_bighit are recognized for their uplifting messages that impart a positive influence. Thanks to her hugely engaged audience, Lisa is responsible for almost 90 per cent of the media value that is generated for Celine, Repelski says. It involves a little bit more thoughtfulness because the consumer is a bit harder to sell to right now. Brands that dont have a big budget should keep an eye on emerging talent or other more accessible options. Subscribe for full access to The Hollywood Reporter. Campaign images show Padukone modeling Louis Vuitton's new Dauphine bag. Aut. The young persons guide to conquering (and saving) the world. Consumers perceive them as high calibre individuals who like to feel good and they do that by wearing nice clothing. In common with other European luxury houses, including Dior and Valentino, Vuitton has sought to tap into the global popularity and youth appeal of K-pop stars, naming them as ambassadors who wear and promote their clothes. The pop superstars were officially introduced Thursday as the latest house ambassadors for Louis Vuitton. The industry leader for online information for tax, accounting and finance professionals. Courtesy of Louis Vuitton Throughout her career, she has also walked for brands such as Thats much less likely to be the case when people think about ambassadors because often theyre already multimillionaires. There isnt a similar pop group in the West as diverse and unisex., The market for ambassadors will become more competitive as brands compete for exclusive contracts. What will happen to sneakers now that the hype is over? Teen Vogue covers the latest in celebrity news, politics, fashion, beauty, wellness, lifestyle, and entertainment. Zendaya stole the spotlight at Louis Vuitton's Fall/Winter 2023 runway show, as the rumored ambassador & 'Euphoria' actress sat front row. All rights reserved. She joins Zendaya, Hoyeon, & J-hope in the list! How Louis Vuitton picks its celebrity ambassadors, 2023 nss magazine testata giornalistica registrata presso il Tribunale di Milano. The accompanying photo shoot, which appears in the magazine's May 2022 issue, sees her wearing a variety of items by Louis Vuitton. Global Ambassadors So the idea would seem to be to try to intercept the attention of increasingly young and international markets, without limiting itself to an overly specific image capable of having the best parts of old and new celebrity culture. Celebrating the debut of the new Vans Knu Skool silhouette. In one of the highest profile events since chairman and CEO Pietro Beccari started at Louis Vuitton earlier this year, the runway on the lower level of the double-decker Jamsu bridge that spans the Han River was bathed in blue shadows. We want to hear it. She was recently named as part of the 9-person jury at this year's Cannes Film Festival, and earned an, Dior hosts runway show in South Korea for the first time. Deepika Padukone named Louis Vuitton's first Indian brand The impressive location will see equally Louis Vuitton Reuters, the news and media division of Thomson Reuters, is the worlds largest multimedia news provider, reaching billions of people worldwide every day. Ambassador Inside Louis Vuittons invite-only spring/summer 2023 trunk show in Singapore, 6 of Pharrell Williamss biggest luxury fashion collaborations, Yayoi Kusama wants her Louis Vuitton collaboration to bring joy. She joins Zendaya, Hoyeon, & J-hope in the list! In a press release announcing BTS new role, Louis Vuitton calls them one of the most renowned and influential groups in the world, adding that BTS ubiquitous popularity resonates worldwide and Louis Vuitton is very happy to share news of their new role within the House., The fashion brand also tweeted the announcement alongside a new picture of the guys sporting pastel-hued LV looks. BTS made a stylish statement at the Grammys last month when they turned up in custom Louis Vuitton suits now it turns out they may have been making a not-so-subtle announcement as well. Louis Vuitton has been drumming up plenty of The series will be set in the same universe as the original show. More on this: Who Has The Longest Las Vegas Residency? Presenting the collection on the iconic Jamsugyo Bridge over the Hangang River beautifully captures Louis Vuittons long-standing relationship and shared values with this cosmopolitan city.. Ambassador Discover more via link in bio. Not all marketers are convinced though. While a third person wrote, "OUR 7 KINGS ". Watch live: Stream the Louis Vuitton Prefall 2023 show Vogue may earn a portion of sales from products that are purchased through our site as part of our Affiliate Partnerships with retailers. Earlier this year, Louis Vuitton revealed it had signed BTS as global ambassadors, though at the time, exactly what they would be doing with the billion Email us at feedback@voguebusiness.com. The pop group shared similar sentiments: "Becoming global brand ambassadors for Louis Vuitton is a truly exciting moment for us. Speaking of Squid Game, the popular Netflix shows director, Hwang Dong-Hyuk, is collaborating with the French luxury brand for its inaugural pre-fall fashion show. 2023 Tatler Asia Limited. April 20, 2023 11:43am. "I can't wait to share all the very exciting projects we are working on," Louis Vuitton's Men's Artistic Director Virgil Abloh said. The latest fashion news, beauty coverage, celebrity style, fashion week updates, culture reviews, and videos on Vogue.com. How Louis Vuitton picks its celebrity ambassadors [1/5]Models walk on the runway during Louis Vuitton's Pre-Fall 2023 Women's Collection show on a bridge over Han river in Seoul, South Korea, April 29, 2023. Its also reflective of the need for ambassadors to appear in a multitude of advertising channels. In Ghesquires words: Naomi is an exceptional woman who represents her generation and is also a role model for everyone. K-Pop stars BTS have been announced as the latest global ambassadors of fashion house Louis Vuitton. SUGA's Sweet as Honey Monogram. WebThe actress Fan Bingbing may currently be the most successful brand ambassador in China. Theyre going to see how far they can stretch it as possible. BTS doesnt need this partnership with Louis Vuitton, says Watson. In 2016, she landed her first major show thanks to Louis Vuitton. Louis Vuitton's Men's Artistic Director Virgil Abloh said in a statement that he's "delighted" to welcome BTS as house ambassadors and explained that the partnership is a fusion of "luxury and contemporary fashion.". Her trajectory as an up-and-coming style star has been thrilling to watch as well. Exclusive news, data and analytics for financial market professionals, Reporting by Joyce Lee and Mimosa Spencer; editing by Barbara Lewis. Check this out: 2023 Cond Nast. Louis Vuitton On Thursday, Louis Vuitton announced that the groups members Jin, Suga, J-Hope, This is definitely the situation that we see in the conversations we have with our clients, and it wasnt the case a few years ago.. The news comes three months after BTS helped drive millions of views Its exactly like a global ambassador Louis Vuitton Brand Ambassadors List | SEMA Data Co-op Instead of spending a million dollars on virtual influencers or a spot with BTS, he has a different suggestion: Find a hundred real individuals across TikTok, YouTube and other channels that your target market might be utilising and give them $10,000 to promote your brand. At the end of April, Millie Bobby Brown posed for Louis Vuitton's Eyewear SS23 campaign, becoming an official brand ambassador for the fashion house headed by Nicolas Ghesquiere after years of wearing her creations on the red carpet-as she also did a few weeks later at the world premiere of the new season of Stranger Things. The actor, the company said in a global statement, stars in her first leather goods campaign for the Maison. Tune in at 7 pm Singapore time on Saturday, April 29, to watch the Louis Vuitton pre-fall 2023 show right here. It is such an honor to work with Nicolashes a designer I admire so much and we share a mutual love of Japanese culture and style. Models walked the 795 metre (2,608 feet) bridge, where traffic was stopped for 24 hours, wearing fitted, sporty designs with geometric patterns designed by Nicolas Ghesquire, artistic director of womens collections at Louis Vuitton. Our Standards: The Thomson Reuters Trust Principles. "Im looking forward to every moment I will experience with Louis Vuitton as their global ambassador.. I cant wait to share all the very exciting projects we are working on.. Are branded virtual worlds the new marketing terrain? Credit: Dior. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Cond Nast. 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